McCoist reckons Rangers can compete without Boyd's goals
Assistant manager Ally McCoist insists that Rangers' need to raise money from the sale of players in January does not mean the club lacks ambition.
Rangers accepted Birmingham's bid for striker Kris Boyd, only for the player to reject the personal terms on offer.
"Fans aren't interested in balancing books," he said. "All they want is a good team and to win the league.
"But I don't agree with anyone who says if Boyd goes we can't win the title or we can't win without him."
McCoist also claims he would walk away from Ibrox if he thought Rangers were surrendering the Premier League championship to Celtic by off-loading their stars.
"I totally understand the fans' views," he continued. "They just see the fact we're in the middle of the title race and may be selling our top scorer.
"I appreciate that. All I can ask the supporters is to look at the facts - we have to sell.
"Please do not look on this situation as a sign we're giving up on anything.
"If that was the case I may as well get my bag from my locker, throw away the key, jump in my car, drive off and never come back.
"That's just ridiculous and I hope they don't think like that because it's not the case at all.
"No matter who leaves we'll be doing everything we can to make sure we're successful on the park."
Rangers agreed a fee close to �4m for Boyd but the Championship side baulked at the 25-year-old's wage demands.
Despite the club's willingness to sell their leading marksman, McCoist believes the forward will continue to give his all for Rangers.
"I don't think Kris is hurt in any way," he added. "In this day and age there has to be a realisation from everybody of what's happening.
"It's common knowledge we have to sell someone in January. It's nothing against Kris or anybody else. He is mature and knowledgeable enough to know there's no witch-hunt.
"The offer just happened to be for him. We accepted it but so far he hasn't and he's well within his rights."
Winger Chris Burke has moved on to Cardiff and McCoist indicated that Blackpool were interested in renewing the loan arrangement for forward Alan Gow, who saw a transfer to Wolves scuppered by a failed medical.
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