QPR have announced a five-year kit sponsorship deal with Lotto Italia that will be worth up to �20m if they win promotion to the Premier League.

The contract will begin at the start of next season and is the most financially rewarding in the club's history.

Flavio Briatore, chairman of QPR Holdings Limited, said: "This is the first significant new partnership for the club since I became involved.

"I am very excited about it and I look forward to working with Lotto."