Norwich City have frozen ticket prices for next season, as they bid to hold on to their 20,000 season ticket holders.
With fans suffering the recession and recent poor results, chief executive Neil Doncaster said it is vital that they are offered a good deal.
"We felt a price freeze was the right option," he told BBC Radio Norfolk.
"We felt we needed to reflect both the loyalty and commitment our supporters have showed in spades as well as the difficult situation in the economy."
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