Forest Green vice-chairman Colin Peake says they have to become more community focused to attract new investment.
Rovers have become a company limited by shareholding and will elect a new board of directors in May.
Peake told BBC Radio Gloucestershire: "Our stadium provides facilities which a lot of people use, who have no interest in football.
"The other arms of the football club must be attractive to the rest of the local community."
He added: "At a recent function 75% of the people had never been to the stadium, and that is something we have to address."
The inaugural shareholders meeting was held in February and an action group, with representatives from many factions of the club, will be meeting on Thursday.
The current board of directors will remain in place until the first AGM of the Limited Company on 20 May.
The recent restructuring attracted close to £100,000 in new money but Peake says there is no reason to be complacent.
"We need to put some new structures in place on the finance side. If we don't do something now it could cause us dramatic problems in the near future."
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