Southend took an early lead in the 11th minute thanks to a Bradbury header but Cheltenham scored a deserved equaliser when John Finnigan fired home.

Finnigan had an injury-time penalty in normal time saved, a miss that came back to haunt the Cheltenham skipper.

Adam Barrett restored Southend's lead and then Bradbury took over, scoring with a penalty and an unstoppable shot.

Southend: Collis, Gilbert (Hunt 105), Clarke, Barrett, Wilson, Campbell-Ryce, Bailey, Moussa, Gower (Black 84), Bradbury, Hooper (MacDonald 75).
Subs Not Used: Richards.

Booked: Clarke, Black.

Goals: Bradbury 11, Barrett 104, Bradbury 108 pen, 117.

Cheltenham: Higgs, Jeremy Gill, Duff, Gallinagh, Ridley, Lindegaard, Finnigan, Bird, Yao (Ledgister 106), Connor (Vincent 75), Reid (Ben Gill 89).
Subs Not Used: Puddy, Connolly.

Booked: Yao, Duff.

Goals: Finnigan 70.

Att: 3,084.

Ref: K Hill (Hertfordshire).