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Beckham 'wow factor' crucial - Brady

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Karren Brady says that David Beckham's star appeal is a massive boon to England's 2018 World Cup bid.

SEE ALSO

Cities submit 2018 Cup venue bids(01.54)
Gazza and Shearer back Newcastle-Gateshead(02.12)
Milton Keynes makes 2018 Cup case(01.29)
Controversy over England World Cup bid(05.03)

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