Dean Cox and Bas Savage netted second-half goals to leave struggling Bournemouth bottom of League One. Cox opened the scoring 17 seconds after half-time when he lashed home Savage's right-wing cross.
The Cherries never recovered and their defence was in pieces in the 66th minute, when Savage tapped in Nicky Forster's low cross.
Brighton keeper Michel Kuipers did not have a serious save to make and Bournemouth were booed off at the end.
Bournemouth: Moss, Telfer, Gowling, Wilson, Pearce, Gradel, Hollands (Cooper 85), Anderton, Gareth O'Connor (Vokes 68), Kuffour, Bradbury.
Subs Not Used: Begovic, Pitman, Partington.
Booked: Bradbury.
Brighton: Kuipers, Whing, Butters, Elphick, Richards, Cox (Loft 87), O'Callaghan (El-Abd 80), Hammond, Savage, Revell, Forster.
Subs Not Used: Sullivan, Rents, Elder.
Booked: Savage.
Goals: Cox 46, Savage 66.
Att: 4,638
Ref: Jarnail Singh (Middlesex).
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