Hayter headed home eight minutes from time for his first goal to cancel out Freddy Eastwood's first-half opener.

Kevin Maher's corner created confusion in the Bournemouth defence allowing Efe Sodje to head the ball back across the area for Eastwood to finish.

But late on Stephen Cooke's close range free kick found Hayter at the far post and he finished with ease.

Bournemouth: Stewart, O'Connor, Young, Howe, Hart (Pitman 75), Foley (Cooke 45), Browning, Cooper, Purches, Fletcher, Hayter.
Subs Not Used: Rix, Coutts, Tindall.

Goals: Hayter 82.

Booked: Hayter.

Southend: Flahavan, Jupp, Wilson, Barrett, Sodje (Hunt 78), Bentley, Guttridge, Maher, Gower, Goater (Gray 79), Eastwood.
Subs Not Used: Pettefer, Cole, Lawson.

Goals: Eastwood 20.

Att: 7,638.

Ref: M Russell (Hertfordshire).