Veteran striker Kevin Phillips struck a late brace to send West Brom back to the top of the Championship as they came from behind to win at Blackpool.
The Seasiders went in front when Ben Burgess glanced a header into the net from Stephen Crainey's free-kick.
Phillips levelled from the spot with nine minutes left after Crainey had fouled Carl Hoefkens, before he tapped in a second from close range.
Ishmael Miller wrapped it up with a cool left-foot curling finish.
• Blackpool manager Simon Grayson: "I feel somewhat devastated. We played really well against a side which has been put together in a much more expensive manner than ours.
"It is my job to try and lift my team before our next match.
"I don't believe the players are down but just a bit confused about a strange end to a strange game."
• West Brom boss Tony Mowbray: "Kevin Phillips is a great option. He was up on his feet on the pitch and took the penalty all in a few moments.
"He is showing a desire to get on the field and to get us promoted.
"He provides me with an option to use at certain stages of the game. I believe he wants to stay with us."
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