India cricket chiefs have sold global broadcast rights for the next four years for a record sum of �352 million. Eight contenders made bids to show all cricket in India on television, radio and broadband until 2010.
The winner was Nimbus Communications, described as "the clear winner with the highest bid" by Lalit Modi of the Board of Control for Cricket in India.
In all, the BCCI sold contracts worth �434 million, a 10-fold jump in revenue from the previous four years.
Nimbus does not have its own sports channel, but its chief Harish Thawani might seek tie-ups with other networks.
"We could be close to buying a network, we could do multiple networks or partner one, but we want to stop this thing about exclusivity," he said.
And Thawani said the state-run channel Doordashan, which provides terrestrial television, would not be "blacked out".
E-mail this to a friend 
Printable version 
Cricket interviews 