 Sachin Tendulkar on his own is a huge draw for TV fans |
The International Cricket Council says it will take a big financial hit following an Indian government order over television broadcasts of matches. In October, India told private firms to share broadcasts with non-cable companies to let more people watch.
But the ICC says the move will have a big impact across cricket.
"It would cost us a substantial amount," said ICC President Ehsan Mani, who also has fears about various national cricket boards' future income.
With no exclusivity of content, broadcasts of top cricket matches involving India look likely to lose their monetary value massively.
As well as impacting the ICC, the government order also affects the Board of Control for Cricket in India, as well as the nine other national boards, many of whom heavily depend on Indian television revenue.
Mani said: "Cricket boards like the West Indies, Sri Lanka and others might not be able to survive without this revenue."
He said the ICC executive board would meet next month to decide on any action on the issue, which could include a letter to India's Information and Broadcasting minister.
That man, Priyaranjan Dasmunshi, said there could be an internal re-think after the parliament session ends on Friday.
"After 23 December, I shall review the issue," he said.
The ICC negotiates global TV rights for the World Cup, held every four years, and the ICC Champions Trophy, held on alternate years.
But if a country hosts a Test series, it can sell the TV rights accordingly - and these normally attract a lot of money if the matches involve India.
Already, Dubai-based Ten Sports, the rights holders for Pakistan cricket, has petitioned an Indian court before India travel across the border in January for a Test series.
"With the retrospective application of the guidelines to existing contracts, it is financially devastating," said Ten Sports chief executive Chris McDonald.