He takes over from John Elliott, having previously been the head of the ground development team at New Road.

Worcestershire are currently awaiting planning permission for an upgrade of New Road, which could cost to �10m.

"I look forward to working with all those groups and organisations with an interest in Worcestershire cricket over the coming years," Price commented.

The 60-year-old is a fan of a number of other sports and also follows Wolverhampton Wanderers FC, Worcester rugby club, as well as maintaining a single figure golf handicap.