Palace were given a 10-point penalty for going into administration

Administrators dealing with the sale of financially stricken Championship side Crystal Palace have advertised the club in a national newspaper as their search for a buyer goes on.

Palace were placed into administration last month with reported debts of £30m.

The London club were docked 10 points by the Football League as a result - increasing the risk of relegation - while owner Simon Jordan has been looking for new investors since last year.

Sheffield firm P&A Partnership was appointed as the administrator for Palace but despite administrator Brendan Guilfoyle's claim that he was "confident" a buyer could be found, they have been forced to advertise in the Financial Times.

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"The sale of the football club and its associated assets presents an opportunity to acquire a long-established South London club (founded in 1905) currently playing in the Championship division of the Football League and currently enjoying success in the FA Cup (next match against Aston Villa in the fifth round)," read the advert.

It continued: "The club offers many benefits for an investor with a key asset being the well established and highly reputable academy."

Among the key selling points that the advert says are included in the sale are revenue streams from player contracts (sell-on clauses) and the freehold of the stadium.

Crystal Palace are advertised in the Financial Times

The advert also highlighted the training ground and academy, in Beckenham, Kent, with four full-size pitches, junior-size pitches, state of the art gymnasium and physiotherapy facilities, held by way of a 15-year lease from August 2003 as an attractive selling point.

The advert also projects revenue for season ending May 2010 to be £13.8m.

Palace were forced to sell striker Victor Moses to Wigan for £2.5m in January, though the club had hoped to pick up around £5m for the player before the club was plunged into administration

Other players could follow in the summer to help ease the club's debt.

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