So Somerset

Launched by Somerset County Council on 14 March 2007 at Millfield School in Street, Bike Somerset brings everyone involved with cycling in the county into a one-stop shop.

The scheme hopes to boost tourism, encourage sustainable transport and reduce traffic congestion, as well as making Somerset England's number-one county for cycling.

"We're committed to winning the hearts and minds of residents around the way they view cycling for transport, leisure and sport use," said Cllr Paul Buchanan, Somerset County Council's Portfolio Holder for Economic Development.

The launch of Bike Somerset at Millfield School

"This will help us meet a number of our aims, including reducing congestion and carbon emissions in the county, and will boost the work we are doing to highlight Somerset's ideal placement as a perfect destination for cycling enthusiasts."

BBC Somerset Sound's Drew Savage was at the launch of the scheme. Listen to his interview with Cllr Paul Buchanan and Tony Doyle MBE, Tour of Britain Event Director, to find out more about the project:

So, what will it all mean for the people involved? Drew Savage spoke to Stuart Dodd and Doug Dewey from Team Tor2000, and Jonathan Sutton from Cycle Somerset:

To hear an interview with Cllr Alan Gloak, Chairman of Somerset County Council, talking about the scheme, click on this audio link: