BBC Scotland Executive Report 2007/08

Children in Need offered an opportunity to experiment with an online audio initiative and, for four weeks around the charity day, in November 2007, the online radio station Radio Pudsey broadcast for three hours each day to fundraisers and others involved in the event.

In one of the most innovative and exciting of recent developments, the Radio Scotland schedules, from midnight until 6.00am, have been allocated to 'zones' which carry programmes focussed, on respective nights of the week, around five specific themes – arts, classical and jazz; comedy; Celtic and traditional; history and new music. Individual programmes are also available, via the BBC Scotland website, for listeners to access and download on demand, a facility that undoubtedly points to the future of how radio content will be consumed in an increasingly multi-media, multiplatform world.

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