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fashionarchive
Ageism and fashion16 February 2005
Image: Woman's Hour listeners, Margaret and Betty in search of fashionable clothes for the over 40s
has fashion forgotten the older woman?

As Age Concern launches former 60s supermodel Twiggy as the face of their latest campaign we ask why fashion seems to have forsaken the older woman.

Inspired by a listener, Margaret, who says she simply can't find the 'pzazz factor' in the shops, Woman's Hour goes in search of frocks for the over-40s and finds out how to fake it if you just can't find it.

What not to wear
Woman's Hour - Fashion


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