And what springs to mind when you think of the Women's Institute? For many, it's village fetes staffed by ladies of a certain age. But that could be set to change.
In the last decade WI membership has fallen by 50,000. With the average member now aged over 50, it's looking for younger recruits to swell the ranks. We visit a new WI branch set up in London by women in their twenties. Barbara Gill, the WI's General Secretary joins Jenni to discuss the future of the Institute.