Why they have more fun Cameron Diaz is the latest in a line of high profile blondes who have said goodbye to the peroxide bottle and embraced their inner brunette. Others include Renne Zellweger and Jordan. Diaz says her new colour makes her feel sexier, more grounded and that people reacted differently to her. Tesco also announced that sales of brown hair dye has gone up by 40%.
Professor Caroline Cox, fashion historian and Hair Colourist of the Year, Lisa Shepherd join Sheila to ask if brunettes really are over taking blondes in the popularity stakes?
Seducation: A Celebration of Sensual Style by Professor Caroline Cox is published by Harper Collins ISBN 9780061138157
