The market for anti aging creams has doubled in the last five years and consumers now spend up to £100 million trying to find a magic cure for sun damage and wrinkles. But according to leading dermatologist Chris Griffiths - who only last year prompted thousands of women to buy Boots’ Protect and Perfect Beauty Serum' after claiming that it really worked - the best antidote to ageing skin is not an expensive anti wrinkle cream but a high factor sunscreen. Jenni asks why women continue to be seduced by an instant cure for wrinkles rather than a cheaper but clinically proven long term solution.
