Six years after the dot-com bubble burst companies are falling over themselves to get involved with the next big thing on the internet. They call it Web 2.0.
It's transforming the internet into a powerful new communications medium and it's leaching power away from the old information providers in the press and broadcasting and handing it to a new democracy of bloggers and communicators now numbered in millions.
Peter Day asks where it's all leading to and how established businesses will cope with this vital change in the media landscape.
Peter Day writes a regular column for BBC News Interactive, Work in Progress.
Read about the internet search company Autonomy in Peter Day's latest Work in Progress: Another search party
About the programme
We try to make ear-grabbing programmes about the whole world of work, public and private, from vast corporations to modest volunteers.
In Business is all about change. New ways of work and new technologies are challenging most of the assumptions by which organisations have been run for the last 100 years. We try to report on ideas coming over the horizon, just before they start being talked about. We hope it is an exhilarating ride.
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