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IN BUSINESS
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Thursdays 20:30-21:00
Rpt: Sundays 21:30-22:00
Peter Day examines trends and developments in industry and the world of work.

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The Editor
In Business,
1210 BBC White City,
London
W12 7TS
LISTEN AGAIN
Listen to In Business for 19 May 2005
PRESENTER
PETER DAY
Peter Day
PROGRAMME DETAILS
Thursday 19 May 2005

Cash for ideas

Prize competitions for scientific and technological innovation have worked in the past, and some think that prize contests might bring answers to some of the significant human challenges of today, such as diseases in the Third World that aren't being tackled at the moment.

Peter Day examines the power of prizes - from affordable space travel to a cure for ageing.

Contributors:

David Rooney
Curator of Timekeeping, Royal Observatory, Greenwich

Lee Davis
Associate Professor, Copenhagen Business School

Peter Diamandis
Chairman & CEO of the X Prize Foundation

Steve Bennett CEO, Starchaser

Tony Tether
Director, Defence Advanced Research Projects Agency

Mark Schankerman
Professor of Economics, LSE

Aubrey de Grey
Geneticist & Chairman of The Methuselah Foundation

Sir Martin Sorrell
CEO, WPP

In Business will be going podcast from the 19th May. You'll have the chance to download each edition of In Business, on a trial basis, for 7 days after broadcast. Each edition will be available soon after broadcast. The mp3 file can be used on portable players, such as iPods, or you can listen to it on your computer.
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