 | | | | NEW RADIO 2 SERVICE ON FREEVIEW
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Listeners tuning into Radio 2 through Freeview are now able to browse genre and programme-related content, with BBCi's launch of enhanced radio content on Digital Terrestrial Television (DTT).
Listeners will be able to view and browse interactive content while they listen to Radio 2, integrating the news, sport and weather headlines already available on BBCi but also introducing programme listings, features and competitions - previously available only via the internet or DAB Digital Radio.
"This development gives those listeners who wish to the opportunity to enjoy a radio experience with text and visual enhancements and more features," said Simon Nelson, Controller of BBC Radio & Music Interactive.
"It also gives us a platform on which we can build all sorts of further enhancements and interactivity, and help to make radio on digital television even more popular."
Rahul Chakkara, Controller of BBCi, says: "This is a natural evolution of the BBCi service, offering radio listeners access to BBCi content. We are starting with Freeview and plan to make this service available on other digital television platforms soon."
The enhanced service will also give listeners the option of viewing what's on other BBC radio channels and switching to any one of them directly.
Listeners can also opt for a blank screen whilst listening to radio if they wish.
The development builds on the increasing popularity of radio on digital television: 33 million UK adults have Digital TV and half of these have listened to digital radio through their television, with 9.7 million listening weekly (RAJAR Q2 2005).
BBC Radio 2 can be found on Channel 72 on Freeview. However, please note that from the evening of 18th October 2005 this number will change to 702.
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