How is social media used on BBC World Service?

Social media has come a long way from a place where you just connect with family and friends. Qasa Alom looks at how the BBC World Service uses social media in investigations, how BBC output is promoted across social media platforms and how social media is covered on the network.

Qasa speaks to Simi Jolaoso, the presenter and producer of the BBC Eye and World of Secrets podcast and documentary film The Child Cancer Scam. She tells us how her and the team used social media to find the face behind the scam.

We speak to Jonathan Hill and Sara Lentati of the BBC World Service social media team. We hear their strategy for 2026 and why the World Service’s Instagram caption reads “Stories of wonder, nature, science, spirituality and incredible personal journeys from around the world.”

The weekly programme Tech Life “discovers and explains the ways technology is changing our lives”. Qasa speaks to presenter Shiona McCallum about how the programme covers social media and holds the platforms accountable.

Presenter: Qasa Alom
Producer: Jill Achineku
Executive producer: Robert Nicholson
A Whistledown production for BBC World Service