Are you lucky?
The formula behind how lucky you are, and the hacks of dynamic pricing.
K-pop fans in Taiwan have been turning to the God of love in the hope it will boost their luck in getting concert tickets. It got the Unexpected Elements team thinking, are some people just lucky?
First, we look at how music resonates in the brain and why listening to it live can feel more emotional. Also, can we measure how lucky we are? We look at a possible formula, and how you can increase your chances of striking on a lucky event.
We are then joined by professor of marketing Marco Bertini, who explains the wild west of dynamic pricing and gives us some tips and tricks along the way. Plus we hear about Kenya’s ambitious plans to integrate traditional medicine into its health system.
And finally, why we dance when we pee and the Great British art of queuing. That’s all on this week’s Unexpected Elements.
Presenter: Marnie Chesterton, with Phillys Mwatee and Imaan Moin
Producer: Margaret Sessa-Hawkins, with Ella Hubber, Lucy Davies, Imy Harper and Tim Dodd
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Broadcasts
- Fri 13 Feb 202610:06GMTBBC World Service
- Sat 14 Feb 202600:06GMTBBC World Service
- Sat 14 Feb 202604:06GMTBBC World Service
- Sat 14 Feb 202615:06GMTBBC World Service News Internet
- Sun 15 Feb 202620:06GMTBBC World Service
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Unexpected Elements
The news you know, the science you don't

