Ireland's new alcohol warning

Ireland has become the first country in the world to introduce labels linking alcohol with cancer and liver disease. Some producers began re-labelling their products this year and they're already on sale in pubs and supermarkets across the country. The rest of the drinks industry was due to follow suit next year but the Irish government has decided to delay the compulsory introduction of these labels until 2028. They blame uncertainty with world trade, but critics believe it’s the result of lobbying by the drinks industry which claims the labels are both excessive and fearmongering.

Ireland has a complex relationship with drinking, with its pubs venerated in many parts of the world and huge brands such as Guinness and Jamesons major exports. But alcoholism has been a long running issue putting a strain on the Irish health service. While overall alcohol consumption in Ireland is falling, binge drinking and drinking amongst teenagers and young people is increasing. Are Irish people and the country as a whole developing a new relationship with drink, and if so, which direction will win out? Katie Flannery heads out with the drinkers and non-drinkers in Dublin to find out.

Produced by Bob Howard.

(Image: Bob Howard/BBC)