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Business Daily meets: Benedetto Vigna
We talk to the chief executive of Ferrari.
The CEO of the Italian luxury car maker tells Business Daily how his background in physics and electronics is helping him lead the company through unprecedented change, as the furious scream of high-powered petrol engines gradually gives way to the whisper of clean but quiet electric motors.
How can Ferrari stay relevant in a rapidly changing world?
If you would like to get in touch with the show, please email: [email protected]
Presenter: Theo Leggett
Producer: Amber Mehmood
(Picture: Benedetto Vigna, CEO of Ferrari, sitting in the company's Mayfair dealership in London, in front of a car. Credit: BBC)
Last on
Fri 28 Mar 202508:32GMT
BBC World Service
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- Fri 28 Mar 202508:32GMTBBC World Service
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Business Daily
The daily drama of money and work from the BBC.

