Main content
Do we see 10,000 adverts per day?
We investigate the claim that each of us sees thousands of adverts every single day.
How many adverts does the average person see in a day? If you search for this question online, the surprising answer is that we might see thousands – up to 10,000.
However, the idea that we see thousands of adverts is a strange and confusing one, without any good research behind it. We investigate the long history of these odd numbers, with the help of Sam Anderson from The Drum and J Walker Smith from Kantar.
Presenter: Tim Harford
Series producer: Tom Colls
Production co-ordinator: Brenda Brown
Sound Mix: James Beard
Editor: Richard Vadon
Last on
Mon 15 Jan 202400:50GMT
BBC World Service except East and Southern Africa & West and Central Africa
Broadcasts
- Sat 13 Jan 202405:50GMTBBC World Service except East and Southern Africa, Europe and the Middle East & West and Central Africa
- Sat 13 Jan 202411:50GMTBBC World Service East and Southern Africa & Europe and the Middle East only
- Sat 13 Jan 202416:50GMTBBC World Service News Internet
- Sun 14 Jan 202409:50GMTBBC World Service West and Central Africa
- Sun 14 Jan 202411:50GMTBBC World Service except East and Southern Africa, Europe and the Middle East & West and Central Africa
- Sun 14 Jan 202422:50GMTBBC World Service East and Southern Africa & West and Central Africa only
- Mon 15 Jan 202400:50GMTBBC World Service except East and Southern Africa & West and Central Africa
Download this programme
Subscribe to this programme or download individual episodes.
