Business daily meets: Ida Tin

The woman who invented Femtech and co-founded one of the first period tracking apps.

Ida Tin coined the term Femtech after she founded the period tracking app, Clue, which has since been downloaded more than 100 million times.

We hear how she managed to turn her idea into a business, how she went about funding it over her 10 year stint as CEO and how she sees it evolving as technology becomes more advanced.