The psychological economics of gift giving

How to buy great gifts and why it’s not always the thought that counts.

Christmas, the most wonderful time of the year – if you have something to sell that is. Every year we waste hundreds of dollars on gifts that aren’t appreciated, but how can you ensure that the gifts you buy hit the mark every time? We speak to behavioural scientist Professor Francesca Gino to find out more then use our newfound knowledge to exam an old Christmas classic.

Show less