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A TikTok tale

Over the summer academic studies were inundated with participants, teenage girls to be precise. We explore how one TikTok tipped the balance of data gathering.

Nowadays if you are an academic and who needs some participants for a study you go online, but over the summer academic studies were inundated with participants who all happened to be teenage girls ... we explore how one TikTok can tip the balance of data gathering.

Presenter: Tim Harford
Producer: Chris Flynn

(Image: TikTok logo is displayed on a smartphone screen/Getty/NurPhoto/contributor)

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9 minutes

Last on

Mon 22 Nov 202110:50GMT
BBC World Service

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  • Sun 21 Nov 202114:50GMT
    BBC World Service
  • Sun 21 Nov 202123:50GMT
    BBC World Service except East Asia & South Asia
  • Mon 22 Nov 202103:50GMT
    BBC World Service South Asia & East Asia only
  • Mon 22 Nov 202110:50GMT
    BBC World Service

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