Whose data is it anyway?

When signing up on a social media platform or installing an app, do you take even a couple of minutes to think what information is being asked for? Do you feel comfortable sharing your location, contacts and photos, or agreeing to the terms & conditions? How much of your personal information do you give away with that single click, and do you know who is benefiting from it?

Be it a social media company, a messaging app, or an e-commerce website, your personal data is significant as a core underpinning of these companies’ business models - so should you, as a user, be made more aware of who is using your data, and where?

In this edition of WorklifeIndia, we discuss data privacy and bring you tips on how to keep your data safe.

Presenter: Devina Gupta

Contributors: Sudhir Naidu, CEO, Troop Messenger; Dr Karnika Seth, cyber law expert; Himanshu Arya, digital marketer, founder and CEO, Grapes Digital