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WeWork and the cult of the CEO
How WeWork's Adam Neumann lost his job
How WeWork's Adam Neumann lost his job after a disastrous attempt to list the company on the stock market. Manuela Saragosa speaks to the Wall Street Journal's Eliot Brown about the charisma of Adam Neumann and how it helped raise billions from investors, and to Andre Spicer from the Cass Business School about the cult of the founder-CEO. Scott Galloway, professor of marketing at the New York University Stern School of Business, explains why WeWork's IPO failure should be a lesson to the markets.
(Photo: Adam Neumann, Credit: Getty Images)
Last on
Fri 27 Sep 201912:32GMT
BBC World Service News Internet
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- Fri 27 Sep 201907:32GMTBBC World Service
- Fri 27 Sep 201912:32GMTBBC World Service News Internet
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