Women, sport and business: Media deals

This is an edited version of this programme.

With women’s sport accounting for only a tiny percentage of the total sports coverage globally, we’ll be finding out how some clubs and organisations are moving away from traditional media, and looking at digital and streaming to reach fans instead.

Reporter Sam Fenwick visits Burnley FC Women in the north of England. Last year they signed a ground-breaking deal with TikTok to show every home game. And we hear from TikTok themselves – Rich Waterworth, General Manager for the UK and Europe, explains what’s in it for them.

Sue Anstiss is the author of Game On: The Unstoppable Rise of Women’s Sport. She tells us fans of all sports are consuming content differently now, and if women’s sport gets it right, there could be a big opportunity in the digital market.

And Haley Rosen, founder and CEO of digital media company Just Women’s Sports, explains her frustration at trying to set up a business in a growing marketplace which is lacking in investment and infrastructure.

Presenter: Sam Fenwick
Producer: Helen Thomas