Whatever Happened to Advertising?
More is now spent on digital ads in the UK than all other forms of advertising combined. Matthew Gwyther asks what the ad agencies are doing in the face of such challenges.
Is the digital revolution creating a crisis in advertising? Last year, the UK became the first place where spending on digital ads exceeded that spent on all other forms of advertising combined. In this new world, what are ad agencies doing to square up to the challenges they face? Management Today's Matthew Gwyther presents.
(Photo: A visitor looks at old posters advertising various chocolate products at the Belgian Chocolate Village museum. Credit: Emmanuel DunandAFP/Getty Images)
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- Sat 31 Dec 201609:32GMTBBC World Service Online, UK DAB/Freeview, East and Southern Africa, Americas and the Caribbean & Australasia only
- Sat 31 Dec 201611:32GMTBBC World Service Europe and the Middle East & South Asia only
- New Year's Day 201705:06GMTBBC World Service except News Internet
- New Year's Day 201714:06GMTBBC World Service West and Central Africa
- New Year's Day 201722:32GMTBBC World Service except News Internet
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