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What Makes a Company Last?
What makes a company stand the test of time and is corporate longevity is still a sign of success?
Peter Day asks whether companies really should still be built to last in today's hi-tech internet world. What are the characteristics of those that stand the test of time? Many do learn to change or even reinvent themselves while others, such as Woolworths, have disappeared altogether. In interviews with business leaders and entrepreneurs he discusses whether longevity still matters.
(Photo: A road sign which reads longevity. Credit: Shutterstock)
Last on
Mon 12 Oct 201500:32GMT
BBC World Service
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