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Brand Jihad: How Extremism Uses the Tools of Global Business
Does Islamic extremism have a 'business model'? Can economics explain how groups like Islamic State manage to recruit privileged, well-educated young Muslims into their ranks?
(Photo: ISIL militants pose with the trademark Jihadist flag. Credit: AFP/Getty Images/HO/Welayat Salahuddin)
Last on
Sun 8 Mar 201503:32GMT
BBC World Service Online
Clip
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Why ISIS is Gaining Traction in the Media
Duration: 03:23
Broadcasts
- Sat 7 Mar 201518:32GMTBBC World Service Online
- Sun 8 Mar 201503:32GMTBBC World Service Online


