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Meet the Vloggers

The vloggers who start off making videos in their bedroom and end up being courted by big brands. Can these new relationships disrupt the old ways of marketing?

Vlogging may be the internet's new path to riches. Peter Day meets the Youtubers who start off making videos in their bedroom and end up being courted by big brands. Will these new relationships disrupt the advertising and broadcasting industries and, for those who make the big time, can their authentic appeal be maintained in the face of fame and money?

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25 minutes

Last on

Sun 11 Jan 201510:32GMT
BBC World Service Online

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Contributors to this programme

Jim Chapman - Vlogger

Emily Hartridge - Vlogger

Dom Smales - Founder, Gleam

Nick Hayward - Former head of creator collaborations and branded content, YouTube

James Emtage - Executive producer, Telegraph Hill

Jonathan Hudson - Digital marketing manager, Homebase

Nate Elliott - Vice president and principal analyst, Forrester Research

Broadcasts

  • Thu 8 Jan 201513:05GMT
    BBC World Service Online
  • Thu 8 Jan 201520:05GMT
    BBC World Service Online
  • Sun 11 Jan 201501:32GMT
    BBC World Service Online
  • Sun 11 Jan 201510:32GMT
    BBC World Service Online

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