It's Only a Game

The story of the video company Ubisoft is pretty compelling: five French brothers from a small town in Brittany rescued their parents’ ailing agricultural supply company by creating a new business based on the computer games the brothers played as teenagers in the late 1970s.

Yves Guillemot, one of the brothers who created Ubisoft (and is now chief executive), explains the business model and philosophy to Peter Day.