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Charlie Denson, Nike Executive

Wearing trainers is part of defining who you are and we can all aspire to the things that come out of athletics such as commitment and team work, says President of the Nike Brand.

Nike is the biggest sports clothing and footwear supplier in the world and Charlie Denson has been with the company for three decades.

He's now president of the Nike brand. So what's the secret of his company's success and how do you keep your edge when you are number one in the market? Carrie Gracie asks him how he stays in touch with the latest trends on The Interview.

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28 minutes

Last on

Mon 24 May 201003:32GMT
BBC World Service Online

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Broadcasts

  • Sat 22 May 201009:32GMT
    BBC World Service Online
  • Sun 23 May 201006:32GMT
    BBC World Service Online
  • Sun 23 May 201014:32GMT
    BBC World Service Online
  • Mon 24 May 201003:32GMT
    BBC World Service Online

BBC World Service Archive

BBC World Service Archive

This programme was restored as part of the World Service archive project