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Rebranding Africa
How to attract business when your country's a by-word for repression or Genocide. It's a quandary afflicting even successful countries in Africa, and it's tougher still when the world's in recession.
How do you attract business when your country's a by-word for repression or Genocide? In Business Weekly, Steve Evans hears perspectives from Zimbabwe and Rwanda, who are struggling to rebrand themselves just as the rest of the world is most focussed on its own economic woes. He also queries the green agenda with the OECD chief who thinks we can solve climate change and make a profit. And how do you get junior to eat her peas? An Australian academic applies macro-economic theory to the diet of his two-year-old.
Last on
Sun 12 Jul 200917:32GMT
BBC World Service Online
Broadcasts
- Fri 10 Jul 200922:32GMTBBC World Service Online
- Sat 11 Jul 200909:32GMTBBC World Service Online
- Sun 12 Jul 200904:32GMTBBC World Service Online
- Sun 12 Jul 200917:32GMTBBC World Service Online