Since the launch of the channel in 1964, BBC ONE has seen nine different incarnations of the on-screen identity.
1964 - The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The original ident had a BBC-tv logo. This was changed to just BBC when the channel was launched.
1966 - While the BBC 1 ident symbol remained, a "watch-strap" globe was introduced in 1964, showing the globe in the middle of a striped band. In 1968, the channel converted to colour - the globe and BBC 1 logo remained.
1969 - The first colour ident was introduced. A blue and black mechanical globe rotated while a curved mirror placed behind made up the famous image.
1972 - The globe and colour scheme remained the same, but a rounder, italic font was used for the ident introduced in 1972.
1978 - A new blue and yellow globe was introduced. The colour was added using electronics and a new big bold font was introduced.
1981 - A colour change was made to the globe - yellow became green. The caption also changed to a double line version (similar to the BBC 2 logo of the time).
1985 - The new rotating gold and blue BBC 1 globe was introduced. Called COW, for Computer Originated World, it was the first time that BBC 1 had abandoned mechanical models and still slides and used a completely computer generated image.
1991 - The COW globe was replaced with a new on-screen image designed by Lambie-Nairn (who worked on the Nine OClock News ident). The design was a swirling world of shadows and reflections.
1997 - The new style BBC ONE ident and logo was dominated by the red and yellow globe balloon. The balloon was filmed flying over 10 different British locations.
