Coleen Rooney has said she's going to eat her own placenta after giving birth to her third son Kit.
She'll be eating the afterbirth, which has been converted into capsules and sent back to her in a jar.
The pills are from a "placenta encapsulation specialist", which says the pills help new mothers recover from birth naturally.
She's following in the footsteps of Kim Kardashian, who ate her freeze-dried afterbirth when North West was born.
But Coleen Rooney told her followers on Twitter that she wasn't copying Kim and that she hadn't heard about the celebrity connection.
She gave birth to her third son on Sunday, a brother to Kai and Klay.
Her husband, England and Manchester United striker Wayne Rooney, tweeted that he was "over the moon" after the birth.
Coleen told fans: "Both home & doing really well.", external
As well as Coleen Rooney and Kim Kardashian, Mad Men actress January Jones ate her placenta in 2011 after the birth of her son Xander.
She told Glamour magazine:, external "It's not gross or witchcrafty. It's a very civilised thing that can help women with depression or fatigue.
"I was never depressed or sad or down after the baby was born, so I'd highly suggest it to any pregnant woman."
Clueless star Alicia Silverstone made the same decision, while reality star Kourtney Kardashian followed her sister's lead when her third child was born in 2014.
What is a placenta?
The placenta is an organ attached to the lining of the womb during pregnancy and to the baby by the umbilical cord.
It keeps the baby's blood supply separate from the mother's as well as providing a link between the two, allowing the placenta to carry out functions that an unborn baby can't perform for itself.
Oxygen and nutrients pass from the mother's blood supply to the baby through the placenta, with waste products removed.
The placenta also offers the baby some protection against infection, protecting it against most bacteria but not against viruses.
Why do some people eat the placenta?
At childbirth it becomes a waste product, but some people believe it's still nutrient-rich so choose to eat it - the act is called placentophagy.
It's a common occurrence in the animal kingdom and is a traditional practice in some cultures.
January Jones ate her son's placenta in 2011 in pill form
The Independent Placenta Encapsulation Network (IPEN), says new mums who feel tired, faint and exhausted after losing blood during childbirth can gain much-needed iron, amino acids and essential fats from consuming the placenta, as well as vital vitamins and hormones.
Other benefits are said to include helping prevent post-natal depression, boosting the production of breast milk, increasing energy and reducing bleeding.
What do the experts think?
While many women have reported health benefits, little work has been carried out to prove the claims.
The Royal College of Midwives believes there's a lack of evidence around any benefits so doesn't advise people to eat it, but doesn't warn mothers against it either.
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