Hollywood actor Michael Madsen, former EastEnders star Natalie Cassidy and shamed X Factor contestant Frankie Cocozza are among the stars in the latest Celebrity Big Brother house.
Others taking part include Ryan Giggs' sister-in-law Natasha, So Solid Crew rapper Romeo and former Welsh rugby captain Gareth Thomas.
This is the second year the show is being broadcast on Channel 5 after it was dropped by Channel 4.
Paddy Doherty won the last series.
That was the least watched final of the programme since it launched more than a decade ago.
Michael Madsen and Natalie Cassidy are among those taking part
An average audience of three million tuned in to watch the star of My Big Fat Gypsy Wedding beat runner-up Kerry Katona.
Natalie Cassidy was given the first secret task of the series, being forced to wear an earpiece and follow orders including having to kiss Frankie Cocozza on the lips.
Other celebrities in the Big Brother house include Loose Women star Denise Welch, Irish model Georgia Salpa, Andrew Stone from Pineapple Dance Studios and Playboy models and twins Kristina and Karissa Shannon.
Page 3 girl Nicola McLean and Kirk Norcross from reality show The Only Way Is Essex make up the 13 contestants this year.
It is presented by former Big Brother contestant Brian Dowling.
Average audiences for the Channel 5 version of the show since it launched have averaged 1.7 million.
That compares with an average of 3.2 million who watched the first five episodes of the programme for its final series on Channel 4 in 2010.
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