23 November 2012Last updated at 00:10
Zong Qinghou, WahahaOne of China's richest men lives on $20 a day
How China spends its wealthChina takes in 12% of the world's luxury goods and the market is growing rapidly
Mega-yachts for China's mega-richChinese demand means boom times for European luxury yacht builders
Obsessed with rich listsChina's billionaires and the tall poppy syndrome
Zong Qinghou, Wahaha
How China spends its wealth
Mega-yachts for China's mega-rich
Obsessed with rich lists