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LifeYou are in: Leicester > Features > Life > Asian Rain: A Student's View ![]() Students Nisha Ajaz and Khadra Hersey Asian Rain: A Student's ViewBy Samar Sadullah How does a show like Nasha, organised by Asian Rain, appeal to student audiences within Leicester? Would an event like this engage the attention of a multicultural student population? And if so, how? Although Nasha is primarily looking to appeal to more experienced designers, the opportunity for students to take part in the catwalk shows and sharing their design ideas does appeal to the organisers. We asked two students attending De Montfort University for their viewpoint on the concept of Asian Rain and how they feel events like Nasha can improve their appeal to a younger, more dynamic audience.
"Studying fashion at DMU makes it very interesting to hear about such events happening in Leicester", says Nisha Ajaz, a student studying Fashion Technology. "It's always good to hear about shows like this, which are away from shows hosted purely by the University, and the interest from the organisers to get local students involved in partaking in the catwalks and gaining creative knowledge from other designers is even more appealing." So what makes Asian Rain so different? "The potential for more student input into these sorts of shows really does appeal to me, as we've never had the chance to see work from local designers", thinks Khadra Hersey, who studies Fashion Design. "The fact that it started as a simple fashion show just like any other in Leicester and is now looking to spread its interest further than within a small community is good." The fact that the Nasha (Asian Rain) gives students with no prior experience a chance to share their designs ideas with more experienced designers is beneficial, especially to those studying at an undergraduate level. Khadra continues: "I have never had the opportunity to discuss my design ideas with people in the industry and to have the chance to approach people in a smaller city like Leicester is amazing." Student interest is as beneficial to the organisers of Asian Rain as it is to the students. The founder of Asian Rain, Bijal Parmar, explains: "We are really keen to get a younger audience involved, primarily as models and also with design, as it educates us on what the younger generation want to see in our shows and will hopefully encourage students from the local universities to participate in future events." All the content on this page was produced by Samar Sadullah from the New Media Publishing PGDip course at De Montfort University in Leicester.last updated: 15/07/07 You are in: Leicester > Features > Life > Asian Rain: A Student's View |
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