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| Rosa Caminal: | I believe that advertising always follows changes in life-style and consumer tendencies in this country, don't you? It always follows, and we think that's how it should be. In the case, for example, of Spanish housewives, where all our research... The way housewives think in Spain - just as happens with European housewives, exactly the same situation - is much more advanced, much more progressive, much less traditional than that depicted by the advertising of products like detergents or of products directed straight to the housewife as a buyer. It seems to us that in Spain we are going a bit further. But basically consumer stereotypes are the same. With youngsters, they are the same, in groups such as consumers, young consumers, executives, working women, beauty products, are basically the same stereotypes, the same patterns. Perhaps... it seems to me, Spanish advertising is a little more daring. |
