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| » Video» Audio | |
| A brand new airline is looking for new ways to promote a very familiar concept. | |
| Manager: | We want to establish ourselves as a quality airline and at the same time as an economic one, so that we can offer tickets at very competitive prices, without lowering the quality of the service. We have decided to launch an ad campaign using television, Internet, the press and billboards. We are also going to send publicity by post in which we will offer the public the chance to participate in a competition and to win one of the thousand free flights to any part of Europe. We hope that with this initiative the press will become interested in us and (that it) will help us to build a database of potential customers in an economic and profitable way. |
