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| Manager: | We have just launched a new range of high quality paints for the home, that we have developed over the last twelve months. |
| Interviewer: | What difference is there between your product and the others that exist in the market? |
| Manager: | The range of colours greatly satisfies the demands of the latest fashions and at the same time offers more classical tones. The packaging is unique and stands out because of its innovative design. However, the most striking characteristic is its quick-drying capacity, which means that in half an hour the paint is 'touch' dry and has a smooth, matt appearance. |
| Interviewer: | How are you going to market the paint? |
| Manager: | We've based the marketing on presenting the product as an easy and quick solution for decorating the home. |
Interviewer:
| And what response have you had from consumers? |
Manager:
| The response has been very positive. All our retailers sold out (their stock) in three days and have doubled their subsequent orders. |
