| Key Language |
| Talking about plans for advertising |
| Queremos establecernos... | We want to establish ourselves... |
| De manera que podamos... | So that we can... |
| Hemos decidido lanzar una campaña. | We have decided to launch a campaign. |
| Vamos a enviar publicidad | We are going to send publicity. |
| Esperamos que con esta iniciativa... | We hope that with this initiative... |
| Talking about the results of marketing |
| Acabamos de lanzar... | We have just launched ... |
| Hemos desarrollado ... | We have developed in the last twelve months... |
| Hemos basado el marketing... | We have based the marketing ... |
| ¿Qué respuesta han obtenido...? | What response have you obtained? |
| La respuesta ha sido muy positiva. | The response has been very positive |
| Han doblado sus próximos pedidos. | They have doubled their subsequent orders. |
| Los minoristas agotaron sus existencias. | The retailers exhausted their supplies. |
| Expressing opinions |
| Yo creo que... | I think/believe that ... |
| Pienso / Pensamos que ... | I/We think that ... |
| Nos parece que... | It seems to us |
| Me parece a mí... | It seems to me... |
| Por ejemplo ... | For example ... |
| Quizá ... | Perhaps |
| Básicamente | Basically |
| Explaining something mentioned just before |
| (la gama de pinturas) que hemos desarrollado. | (the range of paints) that we have developed. |
| (los demás productos) que existen en el mercado. | (the other products) that exist in the market. |
| (la capacidad de secado rápido), lo que significa que... | (the quick-drying capacity), which means that... |
| (la publicidad por correo) en la que se ofrecerá la oportunidad | (advertising by post) in which we offer the opportunity... |