Assignment Instructions - Part 2

Introduction

Every radio advertisement must be well planned. Scripts have to be written and production methods chosen. For this part of the assignment you'll need to become a PRODUCER, and you will have to prepare and produce a script and maybe find some performers.

Task 1

To begin with you must make an action plan - time management is important!

Research script writing and costs and prepare the proposal for your advertisement. Use your ICT skills to make comparative tables of 'rate cards' - which you will be able to get from your local radio stations and to draw up a budget.

Submit these to your lecturer for 'sign off'.

Task 2

When you have the go ahead it's time to get started. In your groups of 5 decide on your roles. Book the equipment you will need and plan to gather any sound effects that will enhance your advertisement.

Task 3

When you have finished recording edit and log the advertisement. Remember to follow safe working practices at all times. Make a note of these and they will be useful evidence in your portfolio. When the editing is finished move on to Task 4.

Task 4

As part of a group presentation play your advertisement to the rest of the class. You will need to explain the different sources of information you have used, show how you put your budget together and if you can display this as a spreadsheet it will help to claiming your Application of Number competencies.

When you and your group have completed your presentation don't forget to invite questions and conduct a short discussion about your advertisement.

Task 5

Write an individual evaluation report, which covers the audience reaction your advertisement, the production process and what you have learnt from this in terms of organisational and technical skills. Don't forget to note any health and safety issues that you encountered.

Submit your work together with any extra evidence - Power Points, slides, graphs, and all number work.

Completion date:

What your teachers will be looking for

Your teachers will be looking for evidence that you have hit all the criteria necessary for the Key Skills noted in the assignment.

• You need to show that you can listen and respond to what is being said by the others in the group, summarise what had been said and add to the discussion
• You need to show that you can keep the conversation going if everyone goes quiet
• Prepare your talk thoroughly, structure it well and use cue cards to prompt you
• Don't forget to ask if your audience understands what you are trying to say

Remember your teachers will need evidence of you giving your talk and may film or record you. You can also provide witness statements from your audience which must include the name, date, signature, contact details and details of where and when the talk took place.

Number

You need to

• Use research material that has graphs, direct measurements or observations and that you have found and used this material all by yourself
• Always note down where you found the material, how you made your choices and put copies of the research material into your folder
• When you carry out the calculations necessary to give your talk make sure you note these down. For example you might have found out just how much your local commercial radio station spends on its advertising, what the rates are for advertisers and how these compare with a newspaper advertisement
• Perhaps you could enter all your data into a spreadsheet, or use a simple formula in order to predict what the hotel turnover would be if all the rooms were occupied for a week
• Your teachers will be looking for all this evidence and for notes of how you checked your methods, corrected any errors and made sure that the results made sense.

ICT

You need to

• Make sure that are aware of all the safety issues when using computers and make a note of them
• Know how to minimise the risks from viruses
• Be aware of copyright restrictions: so in the case of this assignment if you are going to use an image from the web make sure you credit where it is from
• See evidence of use of tables and spreadsheets

Assessor Notes

As an assessor you will need to make sure that you make sufficient notes during the observed performance to cover all the Key Skills requirements. If you have an opportunity to video the presentations this can then act as the evidence.

The students can demonstrate their ICT skills within this assignment and printouts of their research will provide useful evidence.